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Wudilii Est. 2019
Case Study 2025 09 08

How the Kelleher Family Paid Off €28,000 in Three Years

A timeline of deliberate choices, not dramatic sacrifices

By Fionnuala Drennan
How the Kelleher Family Paid Off €28,000 in Three Years

In 2019, Siobhan and Declan Kelleher were carrying €28,000 in mixed debt — a personal loan, two credit cards, and a car finance agreement. Both were working, both earned decent salaries, and neither could explain where the money was going each month. That was the first problem they decided to fix.

Where the audit started

Siobhan pulled three months of bank statements and categorised every transaction by hand. It took a weekend. What she found was not dramatic — no single category was wildly out of control. The issue was cumulative: small subscriptions, irregular grocery overruns, and a habit of treating takeaways as a weekly default rather than an occasional choice.

The system they actually stuck with

They moved to a cash envelope method for groceries and discretionary spending. Each payday, a fixed amount went into a shared savings account earmarked solely for debt repayment, before any other discretionary spending happened. They targeted the highest-interest debt first and did not touch the repayment pot for three years.

What made it work

Declan credits monthly check-ins more than any particular tool. Every first Sunday of the month, they reviewed the previous four weeks together — not to judge, but to adjust. By 2022, the debt was cleared. The process was slow, occasionally frustrating, and entirely replicable.

What the numbers show

78%
of families with a written monthly budget avoid short-term debt more consistently
Across Wudilii webinar participants surveyed between 2021 and 2024, those who documented their spending targets were far less likely to rely on credit for routine expenses.
3.2×
more likely to have an emergency fund after 12 months of structured budgeting
€340
average monthly overspend identified by participants in their first budget audit
6 wks
typical time before new budgeting habits become consistent, based on participant self-reports

Before tracking our spending, we genuinely had no idea where the money went each month. It took about two months of consistent recording before we could see clear patterns — and then the adjustments felt obvious rather than painful.

Orla Fennelly Wudilii webinar participant, Limerick
4,800+ participants across Ireland have attended Wudilii's family budgeting webinars since 2019
31 counties represented among registered participants, including rural and remote areas with limited local access to financial education
8 hrs avg total live session time participants complete before reporting measurable change in budgeting confidence

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